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- Title
Social networks in the Spanish radio. Facebook, Twitter & Community Management.
- Authors
PEÑA, Palma; PASCUAL, Alberto
- Abstract
The social network burst in the Spanish Radio in the period between 2009-2010, transforming profoundly the relation with the listeners, and enriching significally the emission. The purpose of this study is to analyze the results of this symbiosis among media, in addition to the disparate benefit among various distant channels regarding this new tool. We will test out this decisive use, but incipient, and the clear superiority of Facebook over Twitter, the two most used platforms. Regarding the profile of whom they manage today the network in the Radio Station, it is notable that there is a lack of specific training in the community management.
- Subjects
SPAIN; RADIO broadcasting -- Social aspects; RADIO broadcasting research; MASS media; MASS media research; SOCIAL media; SOCIAL media research; MANAGEMENT
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, Vol 18, Issue 35, p299
- ISSN
1137-1102
- Publication type
Article