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- Title
MÜZE ZİYARETLERİNDEKİ DENEYİMSEL TÜKETİMİN BOYUTLARI.
- Authors
ERDOĞAN, Hasan Hüseyin; ENGİNKAYA, Ebru
- Abstract
Along with increasing competition in cultural industries, museums have emerged as a research subject of the marketing field. Accordingly, two research streams, experiential consumption-oriented and customer experience management-oriented studies, have evolved. Experiential consumption-oriented studies focused on the experience types and outputs that occur in the museum. On the other hand, customer experience management-oriented studies discussed service-related stimuli in the museum. Although these studies offered diverse findings, they remained insufficient in identifying types and outcomes of experiences that emerge in the museum comprehensively. Thereby, this study developed a detailed conceptual model that includes experience types and outputs by employing a systematic literature review on experiential consumption-oriented studies. The findings contribute to the museum and marketing literature and related professionals. Especially, an innovative perspective is offered to the literature by identifying environment-based experiences, which were previously neglected, as experience type along with the visitor-based experiences.
- Subjects
MARKETING literature; CUSTOMER experience; MARKETING research; RELATIONSHIP marketing; CULTURAL industries; CONCEPTUAL models
- Publication
Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023, Vol 56, p165
- ISSN
1308-2922
- Publication type
Article
- DOI
10.30794/pausbed.1213770