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- Title
UTICAJ DIZAJNA PAKOVANJA PROIZVODA NA PONAŠANJE POTROŠAČA.
- Authors
Milić, Mladen; Vrhovac, Dražen
- Abstract
How much impact on consumer behavior is when designing a product when deciding on a purchase, we will explore, for example, the comparison of three products of the same or similar quality and price as two basic factors that most affect the customer's choice and purchase. Nevertheless, one should not ignore the packaging design as the first visual effect on the customer, and how much its influence and whether it is crucial in deciding the customer is to deal with research in this scientific work. As products that we will compare, we took chocolate from the manufacturers "Pionir" Subotica, "Stark" Belgrade and "Kraš" Zagreb. Whether buyers for the purchase of chocolate "Pionir", "Štark" or "Kraš" decide on the basis of packaging design will show this research. The research will show how much packaging design is conditioned by the "Pionir" brand, "Štark" or "Kraš", but also what are the determining elements of the packaging design itself. This scientific paper is based on the results of a survey conducted in front of the mega-market "Tropic" in Bijeljina, Banja Luka and Zvornik of different ages, education and gender, in order to get a wide coverage of the respondents and the real picture of the society within the research itself.
- Publication
Uniejów Bulletin / Biuletyn Uniejowski, 2018, Issue 7, p46
- ISSN
2299-8403
- Publication type
Article
- DOI
10.7251/APE1818046M