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- Title
RHS, Inc.: Innovation 'Guiding' Agriculture.
- Authors
Schenkel, Mark T.; Finley, Jane; Chumney, Wade
- Abstract
RHS, Inc. presents the story of an agricultural equipment business initially founded in 1980 on Rick Heiniger's personal experience and desire to improve his financial situation during challenging economic times. Having successfully expanded by leveraging technology through innovation over two decades, and most recently through a partnership with another venture, he now faced issues of how best to integrate the two entities to foster continued future successful growth. Despite his continued enjoyment in the process of building new businesses, he also wondered how his role as a leader would need to evolve.
- Subjects
RHS Inc.; AGRICULTURAL equipment industry; HEINIGER, Rick; AGRICULTURAL innovations; LEADERS; BUSINESS partnerships; BUSINESS expansion
- Publication
Entrepreneurship: Theory & Practice, 2012, Vol 36, Issue 2, p415
- ISSN
1042-2587
- Publication type
Article
- DOI
10.1111/j.1540-6520.2010.00408.x