Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCustomer Capitalism: Increasing Returns in New Market Spaces.AuthorsEvink, Janis R.AbstractThe article presents a review of the book "Customer Capitalism: Increasing Returns in New Market Spaces," by Sandra Vandermerwe.SubjectsCUSTOMER Capitalism: Increasing Returns in New Market Spaces (Book); VANDERMERWE, Sandra; RATE of return; NONFICTIONPublicationAcademy of Management Executive, 1999, Vol 13, Issue 4, p110ISSN1079-5545Publication typeBook ReviewDOI10.5465/AME.1999.2570565