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- Title
PRO-QUALITY ACTIVITIES IN A TOURISTIC ADMINISTRATION AS A CREATING VALUE ELEMENT OF THE MIDDLE POMERANIAN REGION.
- Authors
OLKIEWICZ, Marcin
- Abstract
The client is a more and more demanding subject of the tourist market, which needs to consider not only a price but also accessibility, attractiveness, variety, complexity, timing, quality, etc. As a result there is a necessity to undertake development-strategic actions in different sections of tourist companies and locals. The main goal of the article is to introduce proquality activities in a tourist area by the tourist entities. This is possible with using quality managements systems, pro-quality instruments, using quality systems. This will help to gain the proper functioning and development of the organizations and gain the regional advantage.
- Subjects
POMERANIAN Bay (Germany &; Poland); GEOTOURISM; TOURISM; TOURISTS; TOURIST attractions
- Publication
GeoJournal of Tourism & Geosites, 2015, Vol 16, Issue 2, p227
- ISSN
2065-0817
- Publication type
Article