We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
THE IMPACT OF NATIONAL MACRO-ENVIRONMENTAL VARIABLES ON TOURISM SERVICES CONSUMPTION IN ROMANIA.
- Authors
Untaru, Elena
- Abstract
The studies of consumers' demand represent the main objective of market research, the importance of these studies being emphasized in all marketing literature. In order to better understand the complex mechanisms of changing the needs for goods or services into demand, the marketing theory includes studying the consumer behaviour as regards tourism goods and services.
- Subjects
MARKETING literature; MARKETING -- Bibliographies; TOURISM; CONSUMER behavior; CONSUMER attitudes; MARKETING theory; MARKET potential; CUSTOMER services
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2009, Vol 2, p143
- ISSN
2065-2194
- Publication type
Article