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- Title
El estulto contemporáneo y el papel del diseño como posibilidad estratégica de bienestar social desde la producción simbólica.
- Authors
Rubio Toledo, Miguel Angel; Herrera Campos, Mayra Guadalupe
- Abstract
Contemporary society observes particular conditions of deterioration, distinguished in the pathological social behaviors generated by the mass media, previously by the televised radiated image and recently by the contents and digital platforms mediated by the Web. These social damages that originate in the image must not only be corrected to avoid increasing the obvious social pathologies generated, but also to make use of the media that form them to counteract them through design as a coadjutant of social well-being. "Social absurdity" defined by Foucault suggests a deep subjectivation of the postmodern subject diminished in his cognitive faculties by the formal hypermedia visual representations, whose consequences tend to be disastrous. It is necessary to emphasize that design covers an important part of the culture not only as material culture but also, and particularly, as symbolic culture. Therefore, it is essential that the areas of design boast axiological quality properties not only aesthetic, but mainly ethical. Thus, the aim of this work is to problematize this social absurdity, as well as the possibility of palliating it from the design in its visual symbolic manifestations. To this end, Michel Foucault's stance around the term "social absurdity" is characterized and the principles are extrapolated to today's society characterized by the digital media of cyberspace, to later argue the role of design as visuality in these hyper-technified media. Finally, arguments are proposed about the possibility of returning to the ethics of social welfare to design. Methodologically, it is about the exploration of texts linked to the media problems of today's society and the symbolic production from the image in the technological media, to propose ethical principles to improve the contents of visual design.
- Publication
Kepes, 2018, Vol 15, Issue 18, p197
- ISSN
1794-7111
- Publication type
Article
- DOI
10.17151/kepes.2018.15.18.8