Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Global Surf Narrative: Using Narratives in Global Market Strategy.AuthorsSegabinazzi, Rodrigo Costa; Schau, Hope Jensen; Nique, Walter Meucci; Akaka, Melissa ArchpruSubjectsMARKETING strategy; NARRATIVES; GROCERY industryPublicationAdvances in Consumer Research, 2016, Vol 44, p615ISSN0098-9258Publication typeAbstract