Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAdaptation Can Enhance Consumption Experiences.AuthorsYoung Eun Huh; Vosgerau, JoachimSubjectsADAPTABILITY (Personality); FOOD consumption; MENTAL imagery; DIET Coke (Trademark); CONSUMER preferences; STIMULUS satiation; OBESITY; EXPECTATION (Psychology)PublicationAdvances in Consumer Research, 2011, Vol 38, p187ISSN0098-9258Publication typeAbstract