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- Title
TOWARD AN EPISTEMOLOGY OF CONSUMPTION SYMBOLISM: SOME PRELIMINARY CONSIDERATIONS.
- Authors
Kleine III, Robert E.; Kernan, Jerome B.
- Abstract
The article refers to consumer research from an experiential perspective and focuses on the process of consumption symbolism. Three research traditions that include the study of symbols and meaning are: psychological/psycholinguistic which is based on individual-level analysis and context insensitivity and is typified by the mediational theory of meaning; anthropological/sociological which is characterized by collective or macro-level analysis and context sensitivity; and social psychological which includes a causal-relations paradigm of a triangular analog containing symbol, reference, and referent.
- Subjects
SOCIAL semiotics; SIGNS &; symbols; CONTEXT effects (Psychology); PSYCHOSOCIAL factors; SOCIOCULTURAL factors; CONSUMER culture; PSYCHOLINGUISTICS; SEMANTICS (Philosophy); THEORY of knowledge; SEMIOTICS theory (Communication)
- Publication
Advances in Consumer Research, 1987, Vol 14, Issue 1, p573
- ISSN
0098-9258
- Publication type
Article