Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Impact of Perceived Advertising Creativity on Ad Processing and Responses.AuthorsXiaojing Yang; Smith, RobertAbstractAn abstract for the conference paper "The Impact of Perceived Advertising Creativity on Ad Processing and Responses," by Robert Smith and Xiaojing Yang is presented.SubjectsCREATIVITY in advertising; SMITH, Robert; XIAOJING Yang; CONFERENCES &; conventionsPublicationAdvances in Consumer Research, 2007, Vol 34, p328ISSN0098-9258Publication typeAbstract