Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleKEEPING THE MONKEYS AWAY FROM THE TYPEWRITERS: AN ANTHROPOLOGIST'S VIEW OF THE CONSUMER BEHAVIOR ODYSSEY.AuthorsSherry Jr., John F.AbstractIn this essay, the Consumer Behavior Odyssey is subjected to a premature personal evaluation. The project is viewed in both its scientific and mythopoeic aspects, as a significant pilot with potentially profound long term consequences.SubjectsCONSUMER behavior; PSYCHOLOGY of travelers; ADVENTURE &; adventurers; SOCIAL sciences fieldwork; ANTHROPOLOGY; INQUIRY (Theory of knowledge); PARADIGMS (Social sciences); ANTHROPOLOGISTS; METAPHOR; CONSUMER researchPublicationAdvances in Consumer Research, 1987, Vol 14, Issue 1, p370ISSN0098-9258Publication typeEssay