We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Cultural influences on preference consistency: Consistency at the individual and collective levels
- Authors
Wilken, Brooke; Miyamoto, Yuri; Uchida, Yukiko
- Abstract
Abstract: Previous research has shown that there are cultural differences in self-concept consistency across situations. However, little is known about cultural differences in preference consistency over time. The present research examined whether Americans are more consistent in their preferences over time than are Japanese. As hypothesized, there were cultural differences in self-reported () and actual () preference consistency over time. Further, cultural differences in preference consistency at the individual level () were found to aggregate into collective level differences () in the consistency of preference trends, such as the popularity of baby names. Implications and future directions are discussed.
- Subjects
CROSS-cultural differences; CONSUMER preferences; SOCIOCULTURAL factors; SELF-perception; SELF-evaluation; JAPANESE people; CONSUMER behavior; TRENDS
- Publication
Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, Vol 21, Issue 3, p346
- ISSN
1057-7408
- Publication type
Article
- DOI
10.1016/j.jcps.2011.03.005