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Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms.
- Published in:
- Journal of Interactive Marketing, 2021, v. 55, p. 31, doi. 10.1016/j.intmar.2020.12.001
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- Article
Category Positioning and Store Choice: The Role of Destination Categories.
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- Marketing Science, 2013, v. 32, n. 3, p. 488, doi. 10.1287/mksc.2013.0775
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- Publication type:
- Article
Students’ Evaluation of Teaching: Concerns of Item Diagnosticity.
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- Journal of Marketing Education, 2010, v. 32, n. 3, p. 264, doi. 10.1177/0273475310377759
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- Article
Issues in the Estimation and Application of Latent Structure Models of Choice.
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- Marketing Letters, 1994, v. 5, n. 4, p. 323, doi. 10.1007/BF00999208
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- Publication type:
- Article
A PROBABILISTIC MODEL FOR TESTING HYPOTHESIZED HIERARCHICAL MARKET STRUCTURES.
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- Marketing Science, 1985, v. 4, n. 4, p. 312, doi. 10.1287/mksc.4.4.312
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- Article
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 618, doi. 10.1509/jmkr.45.5.618
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- Publication type:
- Article
Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables.
- Published in:
- Journal of Marketing Research (JMR), 2002, v. 39, n. 1, p. 31, doi. 10.1509/jmkr.39.1.31.18937
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- Publication type:
- Article
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 415, doi. 10.1509/jmkr.38.4.415.18910
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- Publication type:
- Article
Inferring Latent Brand Dependencies.
- Published in:
- Journal of Marketing Research (JMR), 2000, v. 37, n. 1, p. 72, doi. 10.1509/jmkr.37.1.72.18726
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- Publication type:
- Article
Some New Methods for an Old Problem: Modeling Preference Changes and Competitive Market Structures in Pretest Market Data.
- Published in:
- Journal of Marketing Research (JMR), 1997, v. 34, n. 1, p. 130, doi. 10.2307/3152070
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- Article
TESTING STRUCTURAL EQUATION MODELS.
- Published in:
- 1996
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- Publication type:
- Book Review
An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 51, doi. 10.2307/3172492
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- Publication type:
- Article
On the Use of Confirmatory Measurement Models in the Analysis of Multiple-Informant Reports.
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- Journal of Marketing Research (JMR), 1990, v. 27, n. 1, p. 102, doi. 10.2307/3172556
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- Publication type:
- Article
Some Results on the Behavior of Alternate Covariance Structure Estimation Procedures in the Presence of Non-Normal Data.
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- Journal of Marketing Research (JMR), 1989, v. 26, n. 2, p. 214, doi. 10.2307/3172607
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- Publication type:
- Article
LADI: A Latent Discriminant Model for Analyzing Marketing Research Data.
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- Journal of Marketing Research (JMR), 1989, v. 26, n. 1, p. 15, doi. 10.2307/3172666
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- Publication type:
- Article
Some Further Remarks on Measurement-Structure Interaction and the Unidimensionality of Constructs.
- Published in:
- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 438, doi. 10.2307/3151393
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- Publication type:
- Article
Constrained Discrimination via MDI Estimation: The Use of Additional Information in Segmentation Analysis.
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- Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 396, doi. 10.2307/3151387
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- Publication type:
- Article
The Interaction of Measurement and Structure in Simultaneous Equation Models with Unobservable Variables.
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- Journal of Marketing Research (JMR), 1987, v. 24, n. 1, p. 98, doi. 10.2307/3151757
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- Publication type:
- Article
Removing Perceptual Distortions in Product Space Analysis.
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- Journal of Marketing Research (JMR), 1984, v. 21, n. 2, p. 184, doi. 10.2307/3151700
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- Publication type:
- Article
MULTIVARIATE STATISTICAL ANALYSIS/TOPICS IN APPLIED MULTIVARIATE ANALYSIS/CLASSIFYING SOCIAL DATA.
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- 1983
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- Publication type:
- Book Review
Causal Analysis and Latent Class Models: An Application to a Communication Hierarchy of Effects Model.
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- Journal of Marketing Research (JMR), 1982, v. 19, n. 4, p. 472, doi. 10.2307/3151721
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- Publication type:
- Article
A Note on Accounting for Sources of Variation in Perceptual Maps.
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- Journal of Marketing Research (JMR), 1982, v. 19, n. 3, p. 302, doi. 10.2307/3151564
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- Publication type:
- Article
Scoring Frequency Data for Discriminant Analysis: Perhaps Discrete Procedures Can Be Avoided.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 44, doi. 10.2307/3151529
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- Publication type:
- Article
AN EXTENSION OF MULTIPLE CORRESPONDENCE ANALYSIS FOR IDENTIFYING HETEROGENEOUS SUBGROUPS OF RESPONDENTS.
- Published in:
- Psychometrika, 2006, v. 71, n. 1, p. 161, doi. 10.1007/S11336-004-1173-X
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- Publication type:
- Article
Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values.
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- Journal of Marketing Research (JMR), 1981, v. 18, n. 1, p. 63, doi. 10.2307/3151314
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- Publication type:
- Article
The Performance of the Linear Discriminant Function in Nonoptimal Situations and the Estimation of Classification Error Rates: A Review of Recent Findings.
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- Journal of Marketing Research (JMR), 1979, v. 16, n. 3, p. 370, doi. 10.2307/3150711
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- Publication type:
- Article
Appropriateness of Linear Discriminant and Multinomial Classification Analysis in Marketing Research.
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- Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 103, doi. 10.2307/3150405
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- Publication type:
- Article
On the Use of Component Scores in the Presence of Group Structure.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 1, p. 106, doi. 10.1086/209198
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- Publication type:
- Article
Decision Issues in Building Perceptual Product Spaces with Multi-Attribute Rating Data.
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- Journal of Consumer Research, 1985, v. 12, n. 1, p. 47, doi. 10.1086/209034
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- Publication type:
- Article
Scaling Models for Categorical Variables: An Application of Latent Structure Models.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 2, p. 209, doi. 10.1086/208960
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- Publication type:
- Article
THE NEW PRODUCT PROBLEM: AN APPROACH FOR INVESTIGATING PRODUCT FAILURES.
- Published in:
- Management Science, 1979, v. 25, n. 12, p. 1184, doi. 10.1287/mnsc.25.12.1184
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- Publication type:
- Article
ANALYZING LARGE MULTIWAY CONTINGENCY TABLES: A SIMPLE METHOD FOR SELECTING VARIABLES.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 4, p. 92, doi. 10.2307/1250275
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- Publication type:
- Article
Measurement.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2001, v. 10, n. 1/2, p. 55, doi. 10.1207/S15327663JCP1001&2_05
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- Publication type:
- Article
The Impact of Negative Network News.
- Published in:
- Journalism Quarterly, 1984, v. 61, n. 2, p. 287, doi. 10.1177/107769908406100207
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- Publication type:
- Article
Global Product Quality and Corporate Social Responsibility Perceptions: A Cross-National Study of Halo Effects.
- Published in:
- Journal of International Marketing, 2012, v. 20, n. 1, p. 42, doi. 10.1509/jim.11.0016
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- Publication type:
- Article
`Good science'.
- Published in:
- Marketing Research, 1997, v. 9, n. 4, p. 22
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- Publication type:
- Article
ASSESSING INTER-JUDGE RELIABILITY: A PROBABILISTIC LATENT CLASS APPROACH.
- Published in:
- Advances in Consumer Research, 1984, v. 11, n. 1, p. 46
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- Publication type:
- Article
MODELING TRAIT RESPONSE ERROR IN THE CONTEXT OF A MULTITRAIT-MULTIMETHOD MATRIX: SCALING MODELS FOR DISCRETE ITEMS.
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 115
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- Publication type:
- Article
SELF-PERCEPTION DEVELOPMENT AND CONSUMER CHOICE CRITERIA: IS THERE A LINKAGE?
- Published in:
- Advances in Consumer Research, 1983, v. 10, n. 1, p. 45
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- Publication type:
- Article
AN APPROACH TO MEASURING THOUGHT PATTERNS AND GAUGING CAUSAL SCHEMATA.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 281
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- Publication type:
- Article
NEGATIVE INFORMATION: PERSPECTIVES AND RESEARCH DIRECTIONS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 398
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- Publication type:
- Article
INVESTIGATING CAUSAL SYSTEMS WITH QUALITATIVE VARIABLES: GOODMAN'S WONDERFUL WORLD OF LOGITS.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 209
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- Publication type:
- Article
THE EFFECTS OF UNFAVORABLE PRODUCT RATING INFORMATION.
- Published in:
- Advances in Consumer Research, 1980, v. 7, n. 1, p. 528
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- Publication type:
- Article