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- Title
Live Game Attendance and the Desire for (Un)Certain Game Outcomes in Football: Evidence From the German 2. Bundesliga.
- Authors
Menge, John A.; Schlesinger, Torsten; Hyunwoong Pyun
- Abstract
This study aims to analyze fans' demand for live football matches in the German 2. Bundesliga, focusing on match-outcome uncertainty. To examine the decision to attend sporting events, a fixed effects regression and the Tobit model were used to test the uncertainty of game outcomes and reference-dependent preferences with loss aversion. The estimated fans' demand for attending live football matches is represented by the logged attendance of 2,442 matches from the 2010/2011 to the 2017/2018 seasons of the 2. Bundesliga. Our findings indicate that fans prefer certain game outcomes over uncertain ones. In other words, reference-dependent preferences with loss aversion dominate the desire for close competition. We estimated our main model using various proxies of uncertainty as robustness checks, and the results confirmed our findings.
- Subjects
SOCCER tournaments; SPORTS events; LOSS aversion; TOBITS; GAMES
- Publication
International Journal of Sport Finance, 2024, Vol 19, Issue 2, p110
- ISSN
1558-6235
- Publication type
Article
- DOI
10.32731/IJSF/192.052024.03