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- Title
CASINO TRAVEL MOTIVATIONS OF CHINESE TOURISTS: DIFFERENCES IN VISITATION ATTRIBUTES.
- Authors
WONG, IPKIN ANTHONY
- Abstract
Tourism scholars have identified a need to understand why Chinese like to visit casinos and to segment tourists' travel motivation by their visitation characteristics. The principal purpose of this article is to explore Chinese tourists' travel motivations to casinos and to seek differences in visit frequency and length. Based on a sample of mainland Chinese tourists in Macau, the world gambling capital, the results indicate significant differences between first-time and repeat tourists in respect to casino and gambling experience seeking, socialization, and accessibility. The results also suggest that Chinese tourists' length of stay is primarily contingent on their desire to escape from pressure and mundane life. In light of these findings, managerial and theoretical implications are discussed.
- Subjects
MACAU (China : Special Administrative Region); CHINA; CHINESE people; PSYCHOLOGY of travelers; PSYCHOLOGY of tourists; CONSUMER attitude research; CONSUMER behavior research; CASINOS; TRAVEL
- Publication
Tourism Review International, 2012, Vol 16, Issue 3/4, p217
- ISSN
1544-2721
- Publication type
Article
- DOI
10.3727/154427213X13600072840604