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- Title
Estratégia omnichannel na perspectiva da economia circular: uma estrutura conceitual.
- Authors
Rodrigues, Leandro da Silva Goulart; Senna, Pedro; Santos, Ana Carla de Souza Gomes dos; Marujo, Lino Guimarâes
- Abstract
Purpose: analyze the benefits of blockchain for the circular economy (CE) consisting of both closed-loop supply chain (CLSC) and reverse omnichannel solutions. By ensuring transparency, traceability, visibility, and security, blockchain enables companies to acquire operational capability through a CLSC and service capability through reverse omnichannel, which can significantly increase business performance. The associated network of relationships can be strengthened by establishing incentives that include both smart contracts in blockchain and active feedback approaches in CE. Method/design/approach: the gaps connect to the impact of blockchain on CE systems (CLSC and reverse omnichannel). To this end, procedures were performed from the formulation of the research question to the analysis of articles, using the systematic literature review approach. Results and conclusion: blockchain enables a more efficient CE system with reverse omnichannel solutions. The CLSC network can benefit from an active feedback approach by developing attractive incentives for collectors and amplifying the positive effects of blockchain. Incentives for collectors are crucial to strengthen the operational and service capabilities of CE systems. Research implications: Retailers can use the results of this research to develop sustainable omnichannel strategies. In addition, collection points need to be strategically positioned to enable this operation and integrate the concept of smart contracts. Originality/value: This paper takes a new approach to the study of EC, considering a dual circular system consisting of a CLSC and a reverse omnichannel.
- Subjects
CIRCULAR economy; DIGITAL transformation; INCENTIVE (Psychology); DIGITAL technology; SUPPLY chains
- Publication
Journal of Urban Technology & Sustainability, 2022, Vol 5, Issue 1, p1
- ISSN
2675-780X
- Publication type
Article
- DOI
10.47842/juts.v5i1.50