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- Title
Reading in the Free World.
- Authors
Brunner, Laurel
- Abstract
The article discusses how free newspapers are revolutionzing the newspaper industry. Free daily newspapers are changing the attitudes and habits of the reading public and are revitalizing business models. Said newspapers are currently available in more than 40 countries and turn out a combined dialy circulation of approximately 30 million copies. Aside from being free of cost to the readers, free newspapers are much in demand because there is no difference in quality between them and the regular newspapers.
- Subjects
FREE circulation newspapers &; periodicals; NEWSPAPER circulation; PERIODICAL circulation; BUSINESS planning; NEWSPAPER publishing; PRESS; MASS media; READERSHIP; BUSINESS models
- Publication
Seybold Report: Analyzing Publishing Technologies, 2006, Vol 6, Issue 11, p11
- ISSN
1533-9211
- Publication type
Article