We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Impact of Online Reviews on Hotel Booking for Novice Travelers.
- Authors
Shimpi, Siddharth; Bhadange, Sagar; Patil, Sachin; Anbhule, Hemant
- Abstract
It is quite a common to read online reviews before making a purchase decision. Online reviews have transformed the way individuals make their purchase decisions. Online reviews are more than just a way to collect the information. The present study explained and explored the impact of online reviews on purchase decision among novice travelers for hotel bookings. A structured and un-disguised questionnaire was developed and used to collect the primary data from 427 respondents. Conceptual model was examined by using structural equation modelling. Study delivered detailed insight on various elements used for analysis and revealed that online review score and volume, online review platform, online reviewer expertise, timeliness of review influenced trust of novice travelers. Further, study confirmed mediating role of trust between the online review score and volume, online review platform, online reviewer expertise, timeliness of review and purchase decision for hotel bookings by first time travelers.
- Subjects
CONSUMERS' reviews; HOTEL ratings &; rankings; HOTEL reservation systems; STRUCTURAL equation modeling; ELECTRONIC books; TRUST; CONCEPTUAL models
- Publication
International Journal of Hospitality & Tourism Systems, 2022, Vol 15, Issue 2, p37
- ISSN
0974-6250
- Publication type
Article