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- Title
A STUDY ON ENVIRONMENT FRIENDLY MARKETING.
- Authors
PAREEK, AVINASH; PINCHA, SATYAM
- Abstract
Now a days in our country people have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly products. Previously the sale of product is determined by price often determined if a customer bought the product or not. Environment friendly marketing has not lived up to the hopes and dreams of many managers and activists. Although public opinion polls consistently show that consumers would prefer to choose a green product over one that is less friendly to the environment. This paper is based on the study about the need and use of Environment Friendly Marketing. It also studies about the various problems, social responsibility, cost profit issues and opportunities of Environment friendly marketing. Finally an idea is given about a strategy to implement Environment friendly marketing.
- Subjects
MARKETING management; PUBLIC opinion polls; CONSUMER attitudes; CONSUMER preferences; MARKETING
- Publication
CLEAR International Journal of Research in Commerce & Management, 2013, Vol 4, Issue 3, p77
- ISSN
2249-4561
- Publication type
Article