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- Title
TARPTAUTINIS MARKETINGAS PLĖTOJANT LEIDYBOS VERSLĄ.
- Authors
CHLIVICKAS, Eugenijus; LEŠČINSKAITĖ, Laura
- Abstract
Lithuanian integration in the financial Eurozone and Lithuanian publishing business development in the European Union and outside it, becomes an important problem requiring a solution. Promoting the dissemination of printed books and literacy in Lithuania and beyond, to properly introduce the achievements of Lithuania in foreign countries, it is important to ensure Lithuanian letter, educational and scientific book publishing development. The article examines the characteristics of the international marketing publishing, the world and Lithuanian state publishing houses on the basis of foreign and Lithuanian scientists theoretical insights about the instruments of international marketing opportunities, developing proposals for publishing business integration of new economic conditions.
- Publication
Science: Future of Lithuania / Mokslas: Lietuvos Ateitis, 2015, Vol 7, Issue 2, p179
- ISSN
2029-2341
- Publication type
Article
- DOI
10.3846/mla.2015.743