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- Title
Empirical Illustration of Social Change in Turkey Through Magazine Advertisements (1965-2014).
- Authors
ÇELIK ELMER, Candan; SANEM JULAR, Jan
- Abstract
This study uses longitudinal content analysis to explore social changes in Turkish consumer culture by analysing 571 magazine advertisements over the 49-year period from 1965 to 2014. This period coincides with changes in economic conditions, in which political and social changes were enacted under a broad trend of economic and consumer globalisation. The analysis evidences the impact of global culture, and Turkey is revealed to be more individualistic than it was 49 years ago. Turkish advertisements are increasingly adopting hedonistic values, and the use of sex appeal, once prevalent, was in severe decline by 2014.
- Subjects
CONSUMER culture theory; MAGAZINE advertising; CONSUMER behavior
- Publication
Global Media Journal: Turkish Edition, 2017, Vol 8, Issue 15, p144
- ISSN
1309-7601
- Publication type
Article