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- Title
Promotion and Application of Virtual Fitting Room in B2C Electronic Commerce.
- Abstract
Lack of fitting process and the non-uniformity of clothing size are the main reason for low transaction rate of suit-dress on electronic commerce platform. Base on 3D technology, virtual fitting room has feasibility and comparative advantage from the view of consumer mentality and implementation technique. With further development of virtual technology and network bandwidth, with the pace of life speeding up, virtual fitting room will contribute to a new e-commerce marketing mode of suit-dress.
- Subjects
ELECTRONIC commerce; CLOTHING industry; CLOTHING sizes; CLOTHING industry marketing; CONSUMER behavior; COMPARATIVE advantage (International trade)
- Publication
China Textile Leader, 2014, Issue 5, p122
- ISSN
1003-3025
- Publication type
Article