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- Title
Environmental Behavior of Tourism Enterprises in the World Heritage Sites and Its Driving Mechanism; An Empirical Study on Tourist Hotels in Zhangjiajie.
- Authors
Kai Wang; Meng-na Li; Quan-sheng Ge
- Abstract
Environmental behavior (EB) of tourism enterprises has exerted direct influence on regional environmental quality in World Heritage Sites. 6 categories and 33 EB indicators are adopted to measure the EB of tourist hotels in Zhangjiajie city, the seat of Wulingyuan Scenic Area, which was listed into the "World Natural Heritage" by UNESCO in 1992. Meanwhile, a scale of influencing factors of EB is established and multiple linear regression analysis is applied to analyze the driving mechanism of environmental performance of tourist hotels in Zhangjiajie. Findings show that overall hotels' environmental behavior scores relatively low value (1.72); the total mean values of the 6 categories (architecture design, energy efficiency, water reduction, waste reduction, environmental management communication and knowledge of environmental protection) are 1.82, 1.70, 1.63, 2.02, 1.59 and 1.43 respectively, in which hotels have pretty low environmental behavior in mastery of knowledge of environmental protection, communication of environmental management and water saving management. No apperant gap is seen between high star-rated hotels, low star-rated hotels and social hotels in terms of the scores of most EB indicators. Profit motives, pressure of environmental regulations from the government and other stakeholders are main hotels' EB driving factors. Environmental awareness of management and motives of social responsibilities have no significant impact on hotels' environmental performace in Zhangjiajie.
- Subjects
CHINA; TOURISM; HOTELS; ENVIRONMENTAL quality; WORLD Heritage Sites; UNESCO; REGRESSION analysis
- Publication
Tourism Tribune / Lvyou Xuekan, 2012, Vol 27, Issue 7, p64
- ISSN
1002-5006
- Publication type
Article