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- Title
From Indiscriminate Shooting by Corporate Hunters to Creation of Responsible 'Boom-E-Rang' Societies.
- Authors
Palo, Sasmita; Sarma, Rohan
- Abstract
The article presents a case study of the journey of Harvest Gold, with emphasis on its operations, costs, production, and distribution under the competitive scenario of the bread industry in Delhi, India. It traces the management and business success of Harvest as well as its challenges. Among the challenges mentioned are its adoption of the appropriate cost-cutting measures without affecting product quality and its presence in the national level.
- Subjects
DELHI (India); INDIA; HARVEST Gold (Company); MARKETING strategy; COST control; BUSINESS success; BREAD industry
- Publication
Vikalpa: The Journal for Decision Makers, 2012, Vol 37, Issue 2, p113
- ISSN
0256-0909
- Publication type
Case Study