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- Title
Marketing Moves into the Spotlight.
- Authors
Rogers, Annette
- Abstract
The article announces the plan of the Board of Directors and staff of the American Society of Indexers (ASI) to develop a comprehensive marketing initiative for the organization. It notes that the plan integrates a three-pronged process including indexers promotion as individuals, indexing marketing as a whole and ASI establishment as a society. It points out that each of its area focus is followed by broad strategies, more particular tactics and individual tasks.
- Subjects
UNITED States; AMERICAN Society of Indexers; BOARDS of directors; INDEXING; MARKETING of information services; MARKETING strategy; ASSOCIATION management
- Publication
Key Words, 2009, Vol 17, Issue 4, p116
- ISSN
1064-1211
- Publication type
Article