Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleQUAND LA STRATÉGIE MARKETING SE FONDE SUR LA TRANSFORMATION DES INSTITUTIONS : Le cas des PME sur des marchés industriels.AuthorsBourcieu, StéphanPublicationDécisions Marketing, 2007, Issue 46, p105ISSN0779-7389Publication typeArticleDOI10.7193/dm.046.105.108