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- Title
ARTIFICIAL INTELLIGENCE IN GLOBAL BUSINESS AND ITS COMMUNICATION.
- Authors
MASOODIFAR, Mahmood; ARSLAN, İsmet Kahraman; TÜMBEK TEKEOĞLU, Aşkım Nurdan
- Abstract
This essay explores the role of artificial intelligence (AI) in global business and communication, focusing on the challenges, prospects, and potential threats. AI has revolutionized various industries, offering increased efficiency, improved decision-making, enhanced customer experiences, cost reduction, and competitive advantage. However, effective communication is vital for successful AI implementation, given the technical complexity and ethical concerns associated with AI. Strategies such as simplifying complex concepts, visual aids, transparency, education, and stakeholder engagement can address communication challenges. The future of AI in global business holds promise with advancements in machine learning algorithms, integration with emerging technologies, and improved natural language processing. However, ethical considerations, workforce displacement, security risks, trust, and long-term societal implications require attention. Responsible AI practices, reskilling/upskilling, cybersecurity measures, trust-building, and collaborative efforts among academia, industry, and policymakers are crucial to mitigate these challenges. By proactively addressing these issues, organizations can leverage AI to drive innovation, achieve a competitive advantage, and create a positive societal impact. The findings of this essay contribute to the understanding of AI's impact on global business and provide insights into effective communication strategies and responsible AI adoption.
- Subjects
ARTIFICIAL intelligence; DECISION making; CUSTOMER experience; STAKEHOLDERS; ECONOMIC activity; ECONOMIC competition
- Publication
Journal of International Trade, Logistics & Law, 2023, Vol 9, Issue 1, p278
- ISSN
2149-9748
- Publication type
Article