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- Title
Penerapan Metode Holt-Winters Untuk Peramalan Penjualan pada Industri Makanan Ringan.
- Authors
Zubair, Anis; Umamit, Rauda
- Abstract
This study aims to forecast sales in the snack food industry. The data for this research is the sale of the Pigela kepok banana chip snack from January 2016 to December 2020. So far, business owners have had problems with accuracy forecasting sales. The method proposed by the researchers aim to improve the accuracy. With sales forecasting, it is hoped that it can be useful for making sales planning. The forecasting method chosen in this study is the multiplicative Holt-Winters Method. This method was chosen after comparing its performance with the additive Holt-Winters Method. The results showed that forecasting using the Holt-Winters multiplicative Method resulted in forecasting errors of below 10%.
- Subjects
SNACK food industry; SALES forecasting; STATISTICAL smoothing; FORECASTING; BANANAS; SNACK foods
- Publication
Techno.com, 2021, Vol 20, Issue 4, p499
- ISSN
1412-2693
- Publication type
Article
- DOI
10.33633/tc.v20i4.5093