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- Title
Assessing Communication Effects on Energy Conservation.
- Authors
Craig, C. Samuel; McCann, John M.
- Abstract
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the number of requests for energy conservation information and the actual consumption of electricity. Repetition of the communication had no effect on either.
- Subjects
CONSUMER behavior research; ENERGY conservation research; ENERGY consumption -- Social aspects; SOCIAL influence; COMMUNICATION &; culture; ELECTRICITY; CONSUMPTION (Economics); POWER resources; TECHNOLOGICAL innovations &; the environment; COMMUNICATIONS research; HUMAN behavior research; INFORMATION processing
- Publication
Journal of Consumer Research, 1978, Vol 5, Issue 2, p82
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208718