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- Title
LIC Development Officers' Disposition Towards Marketing: Its Impact on Business Development.
- Authors
Arulsuresh, J.; Rajamohan, S.
- Abstract
Development officers of the Life Insurance Corporation (LIC) of India are an important link between the corporation and the insuring public. The development officer is the representative of the LIC of India in the area in which he operates. His behavior and actions will reflect upon the LIC of India which he represents. He has to work through his agents to tap the insurance potential of his area. The important duty of a development officer is to locate markets for life insurance business in the area in which he operates. It was also seen that the development officer works through the agency organization, to achieve the objectives of the LIC of India.
- Subjects
INDIA; LIFE Insurance Corp. of India; BUSINESS development; LIFE insurance; LIFE insurance companies; LIFE insurance agents; MARKETING
- Publication
IUP Journal of Risk & Insurance, 2011, Vol 8, Issue 1, p26
- ISSN
0972-933X
- Publication type
Article