We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
How consumers search for health information.
- Authors
Toms EG; Latter C
- Abstract
To date most of the research concerning consumer health information has focused on trust and quality of health information websites. In this research, we observed 48 consumers searching for four health-related topics (some of their own choosing) using Google. Using transaction logs, video screen capture, retrospective verbal protocols and self-reported questionnaires, we examined holistically the consumer's search process. Results indicate significant problems in query formulation and in making efficient selections from results lists.
- Subjects
CONSUMERS; HEALTH education; WEBSITES; QUESTIONNAIRES; SURVEYS; HEALTH
- Publication
Health Informatics Journal, 2007, Vol 13, Issue 3, p223
- ISSN
1460-4582
- Publication type
Journal Article
- DOI
10.1177/1460458207079901