We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Orchestrating Human-Machine Designer Ensembles during Product Innovation.
- Authors
Recker, Jan; von Briel, Frederik; Yoo, Youngjin; Nagaraj, Varun; McManus, Mickey
- Abstract
Product innovation increasingly involves both human designers (engineers, developers, lead users, creative geniuses, and other innovators) and machine designers (algorithmically organized software tools that autonomously collect and interpret data to make innovative design decisions). This article provides practical guidance about how firms can leverage different forms of machine designers in tandem with human designers to fundamentally change the way they engage in product innovation. It describes how successful companies have managed to optimally orchestrate the capabilities of human and machine designers to create both effective and ethical product innovations that were previously unthinkable.
- Subjects
NEW product development; MACHINE learning; TECHNOLOGICAL innovations; HUMAN-artificial intelligence interaction; ALGORITHMS; BUSINESS ethics
- Publication
California Management Review, 2023, Vol 65, Issue 3, p27
- ISSN
0008-1256
- Publication type
Article
- DOI
10.1177/00081256231170028