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- Title
The persuasive use of pronouns in action games of election campaigns.
- Authors
Săftoiu, Răzvan; Toader, Adrian
- Abstract
Action games of election campaigns are one of the best venues for politicians to team up with specialists in communication studies in order to build, review, construct or deconstruct their own or their opponent’s image with the purpose of persuading the electorate to vote for a certain political group. Various action games of Donald Trump’s presidential campaign are analysed with regard to different dialogic means used by the speaker in order to persuade the audience to vote for him. For instance, he evokes nationalistic views in his speeches and skilfully uses pronouns in order to establish his role as dominant, strong, and credible nominee for presidency. Since we focus on a particular practice in dialogic language use, we will show that the Mixed Game Model (MGM) is more appropriate to study the argumentative power of words than integrationism.
- Subjects
POLITICAL campaigns; PRONOUNS (Grammar); ORAL communication; PERSUASION (Psychology); DIALOGUE
- Publication
Language & Dialogue, 2018, Vol 8, Issue 1, p21
- ISSN
2210-4119
- Publication type
Article
- DOI
10.1075/ld.00003.saf