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- Title
Analysis Of The Influence Of Customer Perceived Value And Marketing Mix On General Patient Satisfaction In Grestelina Hospital Installation, Makassar.
- Authors
Octaviana, Firsty; Rivai, Fridawaty; Pasinringi, Syahrir A.; Zulkifli, Andy; Irwandy; Riskiyani, Shanti; Mallongi, Anwar
- Abstract
Customer satisfaction as a determinant of success and long-term survival in the healthcare industry and has attracted the attention of service providers in today's competitive conditions. Patient satisfaction refers to the extent to which the expectations, goals and preferences desired by the patient are fulfilled by the health care provider. This study aims to analyze the effect of customer perceived value and marketing mix on general patient satisfaction at the Inpatient Installation of Grestelina Hospital, Makassar. This type of research was a quantitative study using an observational study with a cross-sectional study design, with a sample of 400 inpatients at Grestelina Hospital, Makassar. The results showed that patient satisfaction at Grestelina Hospital was 47.5% with the most influential dimension to patient satisfaction from the customer perceived value variable, namely emotional value with a sig value of 0.001 and marketing mix, namely the customer cost dimension with a sig value of 0.001. While the variable that has the most influence on patient satisfaction is customer perceived value with a sig value of 0.001. The conclusion is that the customer perceived value is 0.001<0.05 with a value of 43.6% and the marketing mix is 0.001<0.05 with a value of 34.6% which has a significant effect on patient satisfaction at Grestelina Hospital Makassar.
- Subjects
PATIENT satisfaction; MARKETING mix; MARKET value; CUSTOMER satisfaction; CONSUMERS; PATIENT preferences
- Publication
Journal of Pharmaceutical Negative Results, 2023, Vol 14, Issue 3, p2680
- ISSN
0976-9234
- Publication type
Article
- DOI
10.47750/pnr.2023.14.03.338