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- Title
It's not serious and I'm not at Risk: Rural College Women's Perceptions of Indoor Tanning.
- Authors
Schwartz, Laurel M.; Head, Katharine J.; Dostart, Anne
- Abstract
Few studies have assessed rural Kentucky college-aged women's risk perceptions of indoor tanning and skin cancer. The purpose of this study was to use the Health Belief Model as a framework to: 1) understand rural Kentucky college-aged women's risk perceptions of indoor tanning and skin cancer; and, 2) to identify the motivating factors, potential perceived benefits, barriers and cues to action that may influence rural Kentucky college-aged women's risk perceptions related to tanning bed use. This study served as formative work for future intervention design. Twenty four Caucasian women aged 18-25 from a Southeastern Kentucky University participated in semi structured interviews during March 2014. Interviews were audio-recorded and transcribed verbatim; analysis of the interview transcripts was done using framework analysis and a concept-driven approach to coding was used. After analysis of the first few interviews, the authors met to discuss and finalize the coding frame, using the HBM and tanning literature as a guiding framework. Rural, Kentucky college-aged women have complex risk perceptions of skin cancer and perceived several 'health' benefits of indoor tanning. Additionally, positive appearance and experiential attitudes were identified as strong motivators of indoor tanning. Social relationships and seasonal events were identified as cues to action. Few barriers to indoor tanning were elicited. This study has three major implications for future interventions. First, appearance based interventions may not be salient in this population. Second, changing norms of indoor tanning and tanned skin in important others (moms and sisters) who also tan should be included in future interventions. Third, timing of skin cancer interventions on rural Kentucky college campuses should be a consideration in future work.
- Subjects
TANNING (Suntan) beds; RISK factors of skin cancer; PSYCHOLOGY of women
- Publication
Kentucky SHAPE JOURNAL, 2016, Vol 54, Issue 1, p71
- ISSN
1071-2577
- Publication type
Article