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- Title
CONFERENCE NOTES.
- Authors
Wells, Chrissie
- Abstract
The article discusses the "To game or not to game: an investigation of the impact of survey visualization and gamification" conducted by two market research company GMI and Engage Research in London, England on November 26, 2015. The survey indicates that the gamification impacts on enjoyment and engagement which will increase the need of gamification. Also the survey reveals less impact from visualisation and from gamification in India. It also noted several comments from respondents of the survey.
- Subjects
INDIA; MARKETING research; GAMIFICATION; VISUALIZATION; VIDEO games in education; GMI Srl; ENGAGE Research (Company); ECONOMIC development; PARTICIPANT-researcher relationships; BEHAVIORAL assessment
- Publication
International Journal of Market Research, 2016, Vol 58, Issue 2, p325
- ISSN
1470-7853
- Publication type
Article
- DOI
10.2501/IJMR-2016-017