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- Title
Tune Your Brand In. The Perfect Jingle Mix.
- Authors
Bindea, Adela; Seserman, Angela; Bara, Mihaela; Iancu, Ioana
- Abstract
The main focus of the present study is the concept of 'jingle', correlated to its impact on consumers and the auditory memory of individuals. The article presents other studies in psychology, brand management and audio branding. Analyzing a series of features of a sonic identity, this study aims to present the best strategy in choosing a jingle for a brand.
- Subjects
JINGLES (Advertising songs); BRAND identification; BRANDING (Marketing); PSYCHOLOGICAL research; CONSUMERS; ADVERTISING; CONSUMER behavior; SOUND -- Psychological aspects; PRODUCT management
- Publication
Journal of Media Research, 2009, Issue 5, p101
- ISSN
1844-8887
- Publication type
Article