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- Title
IDENTIFYING HIGH POTENTIAL BIOMASS-HOME-HEATING CUSTOMERS: A BAYESIAN CLASSIFICATION.
- Authors
ATHIYAMAN, Adee
- Abstract
This paper presents a Bayes' classification computer application that would help biomass managers optimize their marketing decision making. Programmed in Mathematica, this decision tool would help managers understand the size of the high potential market at the US county level: number of households that would be receptive to a telemarketing / direct marketing campaign about pellet heating appliances, for example.
- Subjects
APPLICATION software research; COMPUTERS in direct marketing; TELEMARKETING; HEATING equipment; SELLING; BIOMASS; MARKETING
- Publication
Journal of Applied Quantitative Methods, 2015, Vol 10, Issue 2, p76
- ISSN
1842-4562
- Publication type
Article