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- Title
Publicidad y estereotipos femeninos: la prensa zacatecana (1917-1931).
- Authors
Recéndez Guerrero, Emilia
- Abstract
The aim of this paper is to analyze the influence of the media and advertising in shaping female stereotypes in Zacatecas, in the early 20th century. It seeks to identify the changes and strategies used by publishers and advertisers to insert society into a new culture, characterized, among other things, by fashion, consumerism, comfort and physical beauty. Theoretically and methodologically, the author draws on women's and gender studies. From the analysis, one can infer that the press was a window through which Zacatecans gradually entered public life, and advertising a space where they were turned into objects of consumerism.
- Subjects
MEXICO; MEXICAN newspapers; STEREOTYPES; HISTORY of advertising; WOMEN in advertising; WOMEN; SOCIAL conditions of women; GENDER stereotypes; GENDER inequality; TWENTIETH century
- Publication
Debate Feminista, 2016, Vol 52, p50
- ISSN
0188-9478
- Publication type
Article
- DOI
10.1016/j.df.2016.09.006