Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe brand personalities of brand communities: An analysis of online communication.AuthorsSanchez, Yvonne WadeSubjectsBRAND personification; BRAND communitiesPublicationTechnical Communication, 2018, Vol 65, Issue 1, pE1ISSN0049-3155Publication typeAbstract