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- Title
THE USAGE OF SMART TECHNOLOGIES DURING CUSTOMER INTERACTION IN RETAIL BANKING AFTER COVID-19.
- Authors
TELLİ, Sahure Gonca; AYDIN, Samet; KARAKÖSE, Ahmet Selim
- Abstract
COVID-19 has been affecting all aspects of life as well as retail banking services. Retail banking has faced several transformations since the last 20 years and especially digital transformation influenced the way banks interact with their customers. After COVID-19 most applications should be changed for less contact and more level of sanitation. In this descriptive study, we would like to introduce and explain Smart Technologies which can take a leading role in customer interaction in terms of securing minimum contact, social distance, and hygiene while holding a competitive advantage after COVID-19.
- Subjects
RETAIL banking; COVID-19; BANKING industry; DIGITAL technology; SANITATION
- Publication
Dogus University Journal / Doğuş Üniversitesi Dergisi, 2022, Vol 23, Issue 2, p1
- ISSN
1302-6739
- Publication type
Article