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- Title
Case Summaries.
- Abstract
Several case studies are presented including privatization of Chunghwa Telecom Co.Ltd., trade promotions by the chewing maker Wrigley India Pvt. Ltd. and acquisition by the aluminium rolling firm Hindalco. The first case discusses the importance of communication between stakeholders involved in high profile transaction. The second case discusses the strategy used by Wrigley for gaining competitive edge. The third case discusses cross border acquisition of Novelis by Indian company Hindalco.
- Subjects
PRIVATIZATION; CHUNGHWA Telecom Co. Ltd.; TRADE advertising; MERGERS &; acquisitions; HINDALCO Industries Ltd.
- Publication
Asian Case Research Journal, 2013, Vol 17, Issue 1, pI
- ISSN
0218-9275
- Publication type
Case Study
- DOI
10.1142/S0218927513970018