We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Emotional intensity: An additional dimension to understand emotional confidence and purchase intentions.
- Authors
Rizvi, Wajid Hussain
- Abstract
This paper explores the role of emotional intensity as a determinant of emotional confidence and purchase intentions. It analyzes the difference between low and high emotional confidence and emotional intensity groups in terms of their purchase intentions in the car buying context. Only valence and combined valence-intensity structural models were used to assess respective in- uences on emotional confidence. The results reveal that the combined impact of valence and intensity has a greater positive and significant inuence on emotional confidence. Furthermore, groups with higher emotional confidence and higher emotional intensity show higher purchase intentions. This study contributes to a better understanding of buying behaviour in the car buying context by unveiling the role of emotional intensity on emotional confidence.
- Subjects
CONFIDENCE; STRUCTURAL models; INTENTION; PURCHASING; DIMENSIONS
- Publication
IBA Business Review, 2019, Vol 14, Issue 1, p68
- ISSN
1990-6587
- Publication type
Article
- DOI
10.54784/1990-6587.1025