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- Title
Perfil da demanda no ecoturismo: estudo de caso da Estância Mimosa (Bonito, MS).
- Authors
Lobo, Heros Augusto Santos; Gláucia Sayuri Yasunaka
- Abstract
The focus on demand profile is an important strategy for tourism organizations survive. In a constant change scenario, where costumers have low fidelity to the brands and constant innovations in the tourist products, became necessary the knowledge of the travel motivation factors and the level satisfaction of the tourists about the products and services. With this presumes, it was made a demand profile research at the Estância Mimosa Ecotourism, In Bonito district, Mato Grosso do Sul State (Brazil), based upon marketing techniques. The collected data were analyzed to gain the different demand profile in the tourist attractive which became possible to create a proposal to each geographic segment of the tourist market. The results show a tourist with a high purchasing power, most of then from Southwest region in Brazil and they were very satisfied with the quality in the products offered by the ecotourism. These characteristics allowed Estancia Mimosa formulate strategic trends for it's attractive. It's possible to conclude that the results obtained shows some benefits to the attractive, which concerns in using of market researches to the maintenance of quality in the services and tourist products offered.
- Subjects
MATO Grosso (Brazil : State); BRAZIL; ECOTOURISM; NATIONAL tourism organizations; CUSTOMER satisfaction; ECONOMIC trends; QUALITY of service
- Publication
Caderno Virtual de Turismo, 2010, Vol 10, Issue 2, p38
- ISSN
1677-6976
- Publication type
Article