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- Title
Universal connectedness: trait universality dampens psychological reactance.
- Authors
Clayton, Russell B.; Dale, Katherine R.; Park, Junho; Kharkwal, Akansha
- Abstract
A sample of college-aged participants (N = 233) were exposed to a freedom-threatening, excessive alcohol public service announcement. Freedom-threat, psychological reactance, behavioral intentions to consume alcohol, and trait universality were measured following message exposure. Simple-mediation analysis revealed that psychological reactance had a positive indirect effect on the association between freedom-threat and intentions to consume alcohol. Moderation-mediation analysis revealed that trait universality negatively moderated the indirect effect of psychological reactance across three trait universality scores. This study provides support for the two-step model of psychological reactance and evidence that trait universality diminishes freedom-threat, psychological reactance, and behavioral intentions.
- Subjects
PSYCHOLOGICAL reactance; PUBLIC service advertising; BINGE drinking
- Publication
Communication Research Reports, 2023, Vol 40, Issue 3, p134
- ISSN
0882-4096
- Publication type
Article
- DOI
10.1080/08824096.2023.2216929