We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
"I'm Sorry You Interpreted My Behavior the Way You Did": Toward A New Understanding of the Nuances of Mortification.
- Authors
Stein, Kevin A.; Barton, Matthew H.
- Abstract
The study uses content analytic and grounded theory approaches to analyze 409 cases of public apologia from 351 different incidents in order to develop a typology of mortification-specific strategies. Its purpose is to offer a critique of existing scholarship and its inattention to the specific nuances of mortification. Historically, scholars have limited their conclusions to a discussion of strategy, while ignoring the reality that specific language choices need only appear to be sincere in order to satisfy the rhetor's goal. Such a conceptualization runs counter to Kenneth Burke's original notion of true mortification. Findings in this study reveal four unique categories of mortification. Each is discussed along with implications for the future study of public apologies.
- Subjects
MORTIFICATION; APOLOGIZING; CONTENT analysis; GROUNDED theory; INTERPERSONAL relations
- Publication
Western Journal of Communication, 2019, Vol 83, Issue 2, p252
- ISSN
1057-0314
- Publication type
Article
- DOI
10.1080/10570314.2018.1519846