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- Title
Radio Stimulates Imagination; Television Enhances Recall.
- Abstract
This article provides information on a study which reported that radio is more effective in stimulating children's imagination and that TV is more effective in enhancing their ability to recall information. This study supports the importance of the medium in transmitting messages. The implications are that different content presented in the same medium will have some effects in common and that the effects of two media will differ from one another even when they are transmitting the same content. The researchers asked their subjects to watch and listen to two dissimilar stories that had been audio and videotaped to simulate radio and TV. It was concluded that the radio stimulates children's imagination because they completed a story by creating scenarios with imagined characters and settings.
- Subjects
IMAGINATION; RECOLLECTION (Psychology); TELEVISION &; children; RADIO &; children; EDUCATIONAL psychology; CHILD psychology
- Publication
Society, 1988, Vol 25, Issue 6, p3
- ISSN
0147-2011
- Publication type
Article