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- Title
MARKETING LINEN SERVICES TO HOSPITALS: A CONCEPTUAL FRAMEWORK AND EMPIRICAL INVESTIGATION.
- Authors
Malhotra, Naresh K.
- Abstract
In light of the recent diagnosis related groups of illnesses (DRG) regulation, a very timely problem must be addressed concerning how linen service contractors can increase their penetration into the health care market. A conceptual framework is developed to understand the decision making process of hospitals with respect to linen services An empirical investigation is reported, which assesses the relative importance of the factors involved in various phases of the decision making process using Thurstone's Case V analysis implications of the findings are discussed.
- Subjects
INSTITUTIONAL linens; HOSPITAL supplies; EMPIRICAL research; SERVICE contracts; MARKET penetration; MEDICAL care marketing; MEDICAL economics; ECONOMIC development; MEDICAL care costs; HEALTH services administration; MARKETING
- Publication
Journal of Health Care Marketing, 1986, Vol 6, Issue 1, p43
- ISSN
0737-3252
- Publication type
Article